For more on typography, check out Typography
A Purple-100 highlight can be added behind purple-700 text to emphasize text inline
Text Style Brand-P Apple System font (SF Pro Text) 16px Regular
A purple-300 hand-drawn line can be added beneath H1 text to emphasize text in headline copy
Brand-H1 (Poppins Medium)
We use one of two custom hand-lettered fonts as part of our brand. CIO-Caps and CIO-Standard. These fonts are never to be used as the primary font. They should be used sparingly as an accessory to either Roboto or Poppins. With few exceptions, it is safe to assume that these will either be styled in ink-900 or purple-700 against a contrasting background.
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The uppercase and lowercase variations of CIO-Caps are slightly diffrerent and can be intercganged to create more variety.
When formatting headlines, we don't have an established system but we are leaning in the direction of using sentence case rather than title case.