Follow these guidelines when using our logo. Have questions? Talk to Khari at [email protected].
In the technical and often cold world of automated messaging, we've brought our logo back to what matters most to a successful messaging strategy: the people.
The logo represents a joyous CIO customer, raising their arms in triumph after successfully implementing a complex and individualized messaging strategy. The logo also reflects the joy of the end user, who has received valuable messaging instead of blasted spam. The feeling of success/triumph between these two people, and the resulting positive relationship, is the purpose of using CIO.
The rounded edges of the 'arms' give the logo a modern look, which is reflected in the typeface of the logomark (notice the r and t).
The logo uses the primary purple (purple-500) and the secondary palette (teal-500, plum-500, and yellow-500). We also use monochromatic versions in white and ink-900.
The logotype can be in white or ink-900, depending on the color of the background.